Your brand is what people say about you when you are not in the room.
Your company culture is the set of values that drive employee’s behaviour to bring your brand.
The most profitable companies are seen as a desirable company to work for, which helps to recruit the very best talent, and retain the best employees (reducing attrition and recruitment costs).
4 Steps to building a positive company culture:
1. Identify company Values (what really drives your business, your purpose, why you do what you do) i.e. excellent customer service
2. Link Values to specific Desired Behaviours (how will people behave in alignment to these values?) i.e. polite, professional, always ask how else can I help; for internal and external customers
3. Recruit against these values and desired behaviours (build a competency behaviour framework that is the basis of all your recruitment (job descriptions, interview questions etc) at every level of the org, as well as all of your development and performance reviews)
4. Ensure your leaders are role-modelling the new Company Culture (do the managers / leaders need additional development to help them be more engaging to motivate their teams?)
I can help you create a stronger company culture that attracts and keeps talented people.
Therefore, your values are a key element of your company culture.
Your company values enable you to effectively align your
Creating or redefining your values and company culture is an important step if you want to improve employee and customer satisfaction. It can be a huge task, but I take clients through a few simple stages and support senior leaders during this process.
If you would like to talk through potential culture change programmes or you'd like to re-visit your company values, I can help.
If you would like more information on a particular programme, please send me a message using the form below.
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Life Direction Coach